25 Lucrative Etsy Shop Ideas In 2024

Last Updated June 2, 2024 by Davina Kelly

If you are creative and looking for ways to make extra money these Etsy shop ideas will give you plenty of options. 

Etsy is a global marketplace for creators, artists and entrepreneurs to showcase their talents and reach a global audience.

Whether you’re a seasoned seller or a newcomer looking for inspiration finding the perfect niche is crucial for success. 

In this post, you’re going to learn the best Etsy shop ideas along with Etsy tips for beginners.

After reading this post, you will have many easy Etsy shop ideas for starting a side hustle or even a profitable business. 

This post is all about etsy shop ideas.

25 Best Etsy Shop Ideas:

1. Wall Art

Wall art is one of the most popular items to sell on Etsy. If you are an artist this Etsy shop idea is a no-brainer. You can use your creative skills to design anything from abstract art and landscapes to retro print and canvas paintings.

While wall art is a buyer’s favourite, it’s important to avoid trying to cater to everyone. Instead, choose one type of design to start with. For example, you could create abstract living room wall art prints. This way your Etsy shop has a theme and will attract the right buyers and make more sales.  

2. Handmade Jewellery

Handmade jewellery is another popular item on Etsy. Everyone loves jewellery and handmade items are what Etsy is most known for. So your beautiful designs will sell like hotcakes. 

You can create earrings, necklaces, rings and bracelets. Make them unique by using different materials like gemstones, metals or beads. 

Offering customisable pieces such as birthstone rings, name necklaces and charm bracelets will allow customers to buy meaningful gifts for themselves or loved ones.  

3. Printable Stickers

Stickers are a favourite among stationery enthusiasts and planners. They allow people to customise their items and express themselves.  

Let your creativity flow and design anything from quotes and motivational stickers to cute animal drawings and flowers. You can even offer customisable stickers. Customers can use your fun designs to decorate their journals, planners or laptops. 

If you cater your sticker designs to a particular customer you will make your Etsy shop stand out and make more sales. For example, you can create boho-themed stickers for journals.  

This is one of the best Etsy shop ideas for beginners because it’s easy to get started. You can create your sticker designs for free on Canva and offer them as printable downloads. By using the print-on-demand model, you can avoid upfront investment in materials and production costs. Read here to learn more about Print on demand. 

4. Home Decor

Home decor is a customer favourite and category that presents plenty of ideas for your Etsy shop. 

You can create items like throw pillows, blankets and decorative signs to help customers transform their living space. Or you can make handmade home decor items such as picture frames, hand-painted vases and custom clocks. 

Depending on which item you choose to sell your start-up costs can run from free to hundreds of dollars. So, keep that in mind when making your decision. You can start small, build your audience and then scale your shop to include higher-priced items. 

5. Invitations

Special events call for cute invitations. You can unleash your creativity and design invitations for weddings, birthdays, baby showers and other special events. The wedding niche is super popular so you can make a lot of money with this Etsy shop idea. 

To start your shop on the right path choose one event to design invitations for. Then decide on a style to give your shop a cohesive look. For example, you can design boho-themed wedding invitations. 

You can also provide thank you cards and save the dates to upsell customers and boost your sales. 

6. Social Media Templates

With the rise of social media marketing, there’s a growing need for professional-looking templates. You can tap into this demand by creating social media templates. This is also a great digital product for making passive income. 

You can design customisable templates for Instagram posts, stories, Facebook banners and Pinterest graphics. Instagram templates are the most popular so this is a good option to get started. 

Create aesthetic designs that appeal to specific influencers or small business owners. For example, you can create minimalistic Instagram post templates for beauty business owners. 

7. Colouring Pages

Designing colouring pages is a great way to showcase your artistic skills. You can design printable colouring pages with intricate patterns, animals and scenes from nature. 

This is the perfect Etsy shop idea for creative people who enjoy designing detailed illustrations. Your colouring pages can provide a relaxing activity for adults or a fun activity for kids. 

Choose one customer to create your designs for and decide on your theme to get started. For example, you can design enchanted animal colouring pages for kids.

8. Meal Planners

Meal planners are a great tool to help people stay organised and maintain a healthy lifestyle. You can help people stick to their goals by creating meal planners. This is another easy Etsy shop idea for beginners. 

Design meal planners that include sections for grocery lists and weekly menus to make them super helpful. You can offer planners to cater to different dietary needs such as vegan, keto or family-friendly. 

Make them aesthetic by using pastel colours or choose a theme such as the countryside to cater to a specific customer.  

You can make your planners printable or make them available on Goodnotes or as a Google Sheets doc. 

9. Pet Products & Accessories

If you’re an animal lover you can start an Etsy shop to sell pet products and accessories. 

You can create handmade items like personalised collars, pet beds, pillows and toys. You can source materials and customise them or you can create your designs and make them available via print-on-demand. 

Design unique products such as matching pet and owner accessories to make your shop stand out. This will attract pet lovers looking for something special to spoil their furry friends.

10. Craft Supplies

If you love all things crafts you can sell craft supplies. Etsy has a large artsy community so these products are in high demand. 

You can offer craft supplies such as yarn, fabric, beads, paints, charms and more. You can also sell crafting kits for specific projects to attract beginners and experienced crafters. 

Before you start your shop choose a crafter you would like to cater your supplies to. Then do your research to understand what you need to get started. 

11. Vintage Clothing

For fashion lovers selling vintage clothes on Etsy is a great idea. 

If like me you have sold clothes on apps like eBay before, you will know that it is important to have a cohesive collection. 

Aside from that the next two most important things are having clear and accurate product descriptions optimised for SEO and quality listing photos. 

This will help make your shop look elegant instead of looking like your local Goodwill store. 

12. Party Games & Supplies

A party isn’t complete without some fun games, but planning can be stressful. You can help relieve customers of this stress by selling ready-made party games and supplies. 

You can offer party games, decorations, and supplies for various occasions such as birthdays, holidays and bridal showers. Include customisable items like banners and game cards to make each event unique and memorable. 

Choose one event to create games for to get your shop started. For example, you can sell games for bridal showers. 

13. Graphic T-Shirts

Selling graphic t-shirts is another great Etsy shop idea for fashion enthusiasts. They’re a staple item in fashion and are always in demand. 

You can design t-shirts with catchy slogans, unique illustrations and trendy graphics. If you focus on making your designs for a specific customer you will have more success. For example, you can create retro t-shirts for women.

You can sell your t-shirts via print on demand or you can stick to Etsy’s routes and handmake them. If you choose the handmade option this will involve some start-up costs so do your research to ensure you are prepared.

14. Natural Body Care

People are becoming more conscious of the products they use and seeking healthier alternatives. You can tap into this demand by selling natural body care products.

You can create products such as soaps, body butter, lotions and lip balm using organic and cruelty-free ingredients. To help your shop stand out you can create products that target specific skin conditions. For example, you can make body butter for people with dry skin. 

15. Handmade Accessories

If you love working with materials and creating unique items starting an Etsy shop selling handmade accessories is a great idea for you. 

Hair accessories, personalised keychains, enamel pins, scarves, and headbands are some of the many items you can create. You can offer customisable options and different colours to add a personal touch. Focus on creating unique designs and using high-quality materials to attract the right customers. 

You can also make seasonal items like winter scarves or summer beach bags to keep your inventory fresh. 

16. Phone Wallpaper

Digital products like phone wallpapers are easy to create and sell and a great Etsy shop idea for beginners. This is also a great option if you are good at illustrations. 

Use your art skills to create a variety of wallpapers such as inspirational quotes, floral designs and characters. 

Ensure your designs are compatible with different phone models and screen sizes to appeal to different customers. 

17. Custom Phone Cases

Most people have nearly identical phones so they are looking for ways to personalise them. You can create custom phone cases for buyers looking for something unique that stands out from a crowd of plain phone cases.

You can make cases with cute designs, artwork or personalised images to make your products unique and desirable. Offer a range of case types such as clear, tough, resin and leather to appeal to different customers. 

18. Handcrafted Candles

Nothing creates a cosy atmosphere and sets the mood better than candles. Handcrafted candles are one of the most lucrative craft hobbies and they also make a great gift. 

There are many different handcrafted candles you can make such as dinner candles, wedding favour candles, candle sticks and tea candles. You can experiment with different scents and offer soy or beeswax candles for eco-conscious customers. 

You will have to spend some money upfront for your supplies. But candles are a profitable Etsy shop idea so your return on investment will be worth it. 

19. Custom Mugs

Custom mugs are another popular Etsy shop idea and great for people who are good at design. Before getting started you’ll need to do research to see what customers are looking for. 

You can use erank to perform market research and see what type of designs are selling the most and come up with some ideas. Once you have decided on your idea it’s time to have fun and start creating. 

You create your designs and sell them via the print-on-demand model or do it all yourself. If you want to keep everything in-house, ensure you factor in the costs associated. 

20. Greeting Cards

Greeting cards are always in demand. You can create greeting cards for different occasions such as birthdays, holidays and weddings. You can also make cards to say thank you, farewell and congratulations.

Focus on creating unique and heartfelt designs to separate your products from boring mass-produced cards. You can offer bundles to give customers value for money. And include customisable options to add a personal touch. 

21. Tote Bags

Tote bags are practical and have now even become fashionable making them a great product to sell on Etsy. 

You can design bags with unique prints, inspirational quotes and custom artwork. Use eco-friendly materials such as organic cotton or upcycled materials to appeal to environmentally conscious buyers. 

22. Planners

Planners are essential for staying organised and productive. We all have busy lives so having a planner can help people stay on track and get things done. 

Design planners with various layouts such as daily, weekly and monthly. Also incorporate sections for goal setting, habit tracking and notes. 

You want your planners to be practical but also aesthetically pleasing to attract customers. You can achieve this by choosing a theme for your designs such as minimal, boho or colourful. 

Focus on creating your planners for a specific type of customer to stand out. For example, you can create minimal planners for teachers. 

You can make them printable or physical. It is probably a good idea to start with printable planners and once you have consistent customers you can include physical planners. 

23. Handmade Baby Clothes

Handmade baby clothes are a great option for customers seeking handmade items for their babies to make them feel special. 

If you are talented with a needle you can use your craft skills to make some unique baby clothes. Focus on comfortable, durable materials and cute age-appropriate designs. 

You can offer personalised options such as name embroidery or custom prints to make your products extra special. 

24. Small Business Spreadsheets

If you are proficient in Excel or Google Sheets you can create an Etsy shop to sell spreadsheets to help small business owners stay organised and on top of their finances. 

You can create budget templates, inventory management spreadsheets, invoice and sales tracking spreadsheets and more. Create your spreadsheets for a specific business owner to stand out. For example, you can create bookkeeping templates for craft business owners. 

Ensure your spreadsheets are easy to use and customisable to help your customers save time and run their business efficiently.

25. EBooks

Ebooks are a versatile product that can cover a wide range of topics. You can write an eBook about subjects you are passionate about or have expertise in such as cooking, self-improvement or crafting.

This is a great Etsy shop idea for people who want to share their knowledge to help others. For example, if you are a nutritionist you can create an eBook to teach people how to make healthy balanced meals. 

Having the knowledge is one part, but you need to offer the information in a well-designed layout that is easy to read. 

How To Sell On Etsy Successfully 

Do Market Research

Once you have decided on your Etsy shop it is crucial to do market research. Many others have probably thought of your Etsy shop idea and there will be many sellers with established shops. 

You can use a tool like errank to identify your target market, find untapped areas of the market and spy on your competition. This information will help turn your idea into a successful Etsy shop. 

Optimise Listings For SEO

SEO is important in general, but especially when you are first starting your Etsy shop. It will be hard for your Etsy listing to be found in search if you don’t optimise it for SEO, because the more established shops will show up first. 

To increase the chances of your listings being found you need to include the relevant keywords in your listing title and description. And you will need to utilise all 13 tags for your listing. You can find all of this information by using erank. 

Make Good Listing Photos

After SEO, the next most important thing for your Etsy shop is having good-quality listing photos. Your listing photo is the first thing a customer sees when they’re scrolling through Etsy so it needs to make an impression. 

If you’re selling a physical product stage the items and take pictures from multiple angles. Also, ensure your images are clear and use good lighting to show as much detail as possible. For digital products, you can create mockup designs in Canva. 

Decide Your Price

Choosing the right pricing strategy is essential for success and attracting customers. There are a few ways to go about this. 

You can look at what your competitors are charging and charge a similar price. This is easier if you’re selling a digital product or an item with low start-up costs. 

However, if you are selling handmade items or products with start-up costs you will want to ensure your price covers the cost of your labour and materials and then add your desired profit margin.

You can set a price and monitor your shop’s performance then tweak it based on customer feedback. Finding the right balance is key so take your time with this part.

Promote Your Shop

Promoting your shop is important when you are first starting out. It will help get the word out about your shop, attract your audience and make sales. 

You can do this using Etsy ads, or you can promote your shop on Pinterest or other social media platforms. 

Final Thoughts About Etsy Shop Ideas

Starting an Etsy shop can be a rewarding venture whether you’re looking to turn your hobby into a business or start a side hustle to make extra income. 

The Etsy shop ideas I have shared in this post will give you plenty of inspiration to find the perfect niche for your talents and interests. Remember to focus on quality, uniqueness and customer satisfaction to stand out in Etsy’s marketplace.  

I hope you have found this post helpful and now have many Etsy shop ideas. Which idea will you try? Let me know in the comments below. 

This post was all about etsy shop ideas.

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